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THE GOOD DINOSAUR <span>and</span> SUN-MAID

Companies Involved:


Partnership:

THE GOOD DINOSAUR and SUN-MAID

Description:

WALT DISNEY STUDIO and SUN-MAID partnered for “THE GOOD DINOSAUR Sweepstakes” to participate, contestants entered on sunmaidoffer.com. Three grand prize winners received a trip for two to Los Angeles. The trip included round trip airfare, tickets to the premiere of THE GOOD DINOSAUR screening, and two night hotel accommodations. 5,000 instant prize winners received a movie certificate code valid for two movie admissions to see the film or any DISNEY film of choice at participating theaters.

The sweepstakes ran from October 12, 2015 through November 3, 2015. The instant win ran from October 12, 2015 through December 31, 2015.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

THE GOOD DINOSAUR

TYPE

Theatrical

TIMING

November, 4th Quarter 2015

COMPANY

PARTNER(S)

SUN-MAID

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Micro site

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Kids (6-11)
Teens
Tweens

Website and Social Media

Created On:

Nov 20, 2015

Last Modified on:

Nov 20, 2015

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