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THE GOOD DINOSAUR <span>and</span> MomCo

Companies Involved:

Walt Disney Studios

Walt Disney Studios

Partnership:

THE GOOD DINOSAUR and MomCo

Description:

WALT DISNEY STUDIOS and MOMCO partnered during “Dino Week” in anticipation of the theatrical release of THE GOOD DINOSAUR. Moms who downloaded the MOMCO app and hosted/attended a playdate (via the app), during Dino Week, were entered into the “MomCo Dino Playdate Sweepstakes.” Moms, who hosted received one entry for hosting and one for every playdate attendee; moms who participated in a playdate received one entry. The sweepstakes included three separate $50 DISNEY store gift cards and THE GOOD DINOSAUR merchandise giveaways.

Sweepstakes #1 (November 4th through November 13th 2015)

·         Celebrate MomCo and Disney/Pixar Partnership

Sweepstakes #1 (November 14th through November 24th 2015)

·         Have a playdate to celebrate Dino Week and the upcoming release of The Good Dinosaur.

Sweepstakes #1 (November 25th through December 31st 2015)

·         Have a playdate to celebrate the release and Opening Weekend of The Good Dinosaur

MomCo provided free downloadable THE GOOD DINOSAUR activity printouts and decor to use during the playdate. Moms were encouraged to post playdate pictures on social media using the #MomCoDinoPlaydateSweepstakes, #GoodDino and tag MomCo. The sweepstakes ran from November 14th through 25th. 

Companies Involved:

Walt Disney Studios

Walt Disney Studios

PARTNERSHIP OPPORTUNITY

THE GOOD DINOSAUR

TYPE

Theatrical

TIMING

4th Quarter 2015

COMPANY

Walt Disney Studios

PARTNER(S)

MomCo

CATEGORY

App

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
Premiums/Giveaways

MEDIA ELEMENTS

Blogs
Social Media

Website and Social Media

Created On:

Nov 23, 2015

Last Modified on:

Aug 25, 2018

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