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Partnership:

STAR WARS: THE FORCE AWAKENS and GENERAL MILLS

Description:

WALT DISNEY STUDIOS and GENERAL MILLS partnered for the theatrical release of STAR WARS: THE FORCE AWAKENS. GENERAL MILLS cereal boxes contained different STAR WARS images.

• Honey Nut Cheerios featured BuzzBee dressed as Darth Vader
• Mini Trix featured the Trix Rabbit dressed as Princess Leia
• Cinnamon Toast Crunch featured the TIE fighters
• Cookie Crisp featured Chip the of Wolf dressed as Stormtrooper
• Reese’s Puffs featured the Millennium Falcon flying through an asteroid field of puffs

In each box of GENERAL MILLS cereals, fans received one of six Droid Viewers shaped as a STAR WARS Droid like R2-D2 and allowed fans to see an image from the film. A limited edition BB-8 Droid Viewer can also be found in specially marked boxes of Cinnamon Toast Crunch at select Target stores.

This promotion was featuered in two Television commercials.

PARTNERSHIP OPPORTUNITY

STAR WARS: THE FORCE AWAKENS

TYPE

Theatrical

TIMING

December, 4th Quarter 2015

COMPANY

PARTNER(S)

GENERAL MILLS

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
On Pack

MEDIA ELEMENTS

Online
Social Media
TV Spot

FRANCHISE

Star Wars

TARGET

Family
Kids (6-11)
Teens
Tweens

Website and Social Media

Created On:

Nov 25, 2015

Last Modified on:

Jan 5, 2016

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