.

Companies Involved:


Partnership:

STAR WARS: THE FORCE AWAKENS and Fiat Chrysler

Description:

WALT DISNEY STUDIOS and FIAT CHRYSLER partnered to celebrate the highly anticipated theatrical release of STAR WARS EPISODE IIV: THE FORCE AWAKENS. The global campaign included seven TV spots that will air doing college football, NFL games, and prime time. The ads were created to run in the U.S., Canada, Mexico Argentina and Brazil, with additional spots slated for Europe, Middle East and Africa. A social media and radio campaign are planned as well.

The cars and tag line are as follow:

·         Dodge: “join the Dodge side.”

·         Fiat: “choose your side with Fiat.”

·         Chrysler: “few things feel like the first time you saw Star Wars.”

·         Jeep Renegade: “Enjoy the freedom to go far, far away.”

·         Ram Trucks: “Those who seek to harness such power. This is what you have been looking for.”

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

STAR WARS: THE FORCE AWAKENS

TYPE

Theatrical

TIMING

4th Quarter 2015

COMPANY

PARTNER(S)

Fiat Chrysler

CATEGORY

Automotive

PROMOTIONAL ELEMENTS

Other

MEDIA ELEMENTS

Signage
TV Spot

FRANCHISE

Star Wars

TARGET

Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Female
Male
Teens

Website and Social Media

Created On:

Dec 5, 2015

Last Modified on:

Jan 11, 2016

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