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STAR WARS: THE FORCE AWAKENS <span>and</span> AMAZON

Companies Involved:


Partnership:

STAR WARS: THE FORCE AWAKENS and AMAZON

Description:

AMAZON and STAR WARS
WALT DISNEY STUDIOS and AMAZON partnered for the “Celebrate Your Force” photo contest. To participate, contestants submitted a photo that captured their favorite side of the Force: “Dark side” or “Light side.”
Photos could be submitted using three different methods:
1. AMAZON’S website http://bit.ly/celebrateyourforce_amazon with a completed an entry form.
2. Posting on Twitter including #celebrateyourforce, #contest and tagging @Amazon.
3. Posting on Instagram including #celebrateyourforce, #contest and tagging @Amazon.
One grand prize winner received a trip with a guest to London, England, including:
-Airfare for two
-Three night hotel accommodations
-Two tickets to the STAR WARS 2016 celebration in London
-Ground transportation from hotel to event
-One STAR WARS collectible Adam Driver / Kylo Ren personalized item
-One STAR WARS Battlefront Deluxe video game
- Five STAR WARS Black Series Action Figures
-15 mint condition PSA Authenticated slabbed vintage STAR WARS trading cards
-One STAR WARS cast autographed poster
-One STAR WARS Sphero BB-8 App-Enabled Droid
This promotion ran from December 7th through December 18th, 2015. It was promoted on AMAZON’s official Facebook, Twitter and Instagram pages.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

STAR WARS: THE FORCE AWAKENS

TYPE

Theatrical

TIMING

December, 4th Quarter 2015

COMPANY

PARTNER(S)

AMAZON

CATEGORY

Online

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
Premiums/Giveaways

MEDIA ELEMENTS

Micro site
Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+

Website and Social Media

Created On:

Dec 15, 2015

Last Modified on:

Dec 15, 2015

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