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Marketing Partnerships Marketing Partnerships
KUNG FU PANDA 3 <span>and</span> Yogurtland

Partnership:

KUNG FU PANDA 3 and Yogurtland

Description:

Yogurtland partnered with DreamWorks Animation to celebrate the release of KUNG FU PANDA 3 with five AWESOME new flavors, including Po's Cookies and Cream and Mei Met's Dragon Warrior Passion Tart, along with custom-themed cups, custom toppings, and collectible spoons inspired by Kung Fu Panda characters. Limited edition, collectible key chains were also available for purchase. The promotion began on January 4th and lasted through February 28, 2016. The partnership was brought together by The CDM Company, Yogurtland's promotional agency of record.

PARTNERSHIP OPPORTUNITY

KUNG FU PANDA 3

TYPE

Theatrical

TIMING

January, 1st Quarter 2016

COMPANY

PARTNER(S)

Yogurtland

CATEGORY

Dining

PROMOTIONAL ELEMENTS

POP Display/End Cap/Shelf-Talker
Premiums/Giveaways

MEDIA ELEMENTS

Other
Social Media

FRANCHISE

Kung Fu Panda

TARGET

Family
Kids (6-11)
Tweens

Website and Social Media

Created On:

Jan 15, 2016

Last Modified on:

Sep 28, 2018

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