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KUNG FU PANDA 3 <span>and</span> MOM Brands

Partnership:

KUNG FU PANDA 3 and MOM Brands

Description:

DreamWorks Animation along with MOM Brands (Post Foods) teamed up for a Q1 partnership that promoted the theatrical release of KUNG FU PANDA 3. Cereal boxes were made over with artwork from various "DreamWorks" films, along with other MOM and Post Foods brands to promote the "KUNG FU PANDA 3 Awesome Adventure Giveaway".  "Panda" fans were able to enter online for the chance to win a grand prize which included a 7-night Royal Carribean International cruise for up to 4 people. This cruise also featured the "DreamWorks Experience", activities, spending money and more.  As a bonus prize, the winner also received free MOM Brands cereal for a year. Contestants had the chance to entering up to 5 times if they shared the promotion with their friends via Facebook or Twitter, and others entered by clicking.

In addition to the sweepstakes, instant-win prizes included a KUNG FU PANDA swag bag and Fandango movie tickets. 

The partnership was promoted on MOM Brands' microsite, as well as on various MOM Brands and Post Foods brand packaging. The contest was open December 14, 2015 through May 31, 2016.

PARTNERSHIP OPPORTUNITY

KUNG FU PANDA 3

TYPE

Theatrical

TIMING

1st Quarter 2016

COMPANY

PARTNER(S)

MOM Brands

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Contest/Sweepstakes

MEDIA ELEMENTS

Signage
Social Media

FRANCHISE

Kung Fu Panda

TARGET

Family
Female
Kids (6-11)
Male
Tweens

Website and Social Media

Created On:

Jan 15, 2016

Last Modified on:

Feb 9, 2016

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