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Companies Involved:


Partnership:

KUNG FU PANDA 3 and Regal Cinema

Description:

Regal Cinema and DreamWorks Animation teamed up for the theatrical release of KUNG FU PANDA 3 with two giveaways. The first, "The Journey Home Sweepstakes" offered moviegoers who watched a movie in a Regal Cinema between November 26, 2015 and December 4, 2015 a special fortune cookie that contained  the chance to win a grand prize for a lucky winner and 3 guests to go to Hollywood, California and attend the KUNG FU PANDA 3 movie premiere. Jack Black promoted the special giveaway through a video on Regal Cinema's YouTube channel.

The second contest, "Kung Fu Panda 3 Social Sweepstakes" was hosted by their Regal Crown Club® rewards program. From January 25, 2016 through February 4, 2016, guests who used the “#KungFuPanda3Sweepstakes” hashtag on Facebook and Twitter were entered to win a grand prize including one Prize Pack 13” Plush Toy, Kung Fu Panda 3 Xbox 360 game 3D glasses, headband and slippers. 

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

KUNG FU PANDA 3

TYPE

Theatrical

TIMING

November, 4th Quarter 2015

COMPANY

PARTNER(S)

Regal Cinema

CATEGORY

Other

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
Premiums/Giveaways

MEDIA ELEMENTS

Celebrity Appearance/Endorsement
Online
Social Media
TV Spot

FRANCHISE

Kung Fu Panda

TARGET

Adults
Family
Female
Kids (6-11)
Male
Teens

Website and Social Media

Created On:

Feb 1, 2016

Last Modified on:

Feb 9, 2016

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