.

Companies Involved:


Partnership:

KUNG FU PANDA 3 and Wix

Description:

Web development platform Wix.com and DreamWorks Animation partnered on the #StartStunning campaign with the theatrical release of KUNG FU PANDA 3. With the help of Po, Master Shifu, and some adorable panda cubs, a TV spot aired during Super Bowl 50 demonstrating the benefits of using Wix to promote businesses and brands online with “stunning” websites. Creative for the spot rolled out on January 27, 2015, and Wix introduced more creative from the campaign on a dedicated Super Bowl hub. Separate from the Super Bowl commercial, the campaign included other made-for-web content and social media activations.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

KUNG FU PANDA 3

TYPE

Theatrical

TIMING

January, 1st Quarter 2016

COMPANY

PARTNER(S)

Wix

CATEGORY

Online

PROMOTIONAL ELEMENTS

Product Demonstrations/Sampling

MEDIA ELEMENTS

Social Media
TV Spot

FRANCHISE

Kung Fu Panda

TARGET

Adults
Family
Female
Male
Teens

Website and Social Media

Created On:

Feb 1, 2016

Last Modified on:

Feb 9, 2016

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.