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KUNG FU PANDA 3 <span>and</span> House Foods

Companies Involved:

DreamWorks Television

DreamWorks Television

Partnership:

KUNG FU PANDA 3 and House Foods

Description:

House Foods America teamed up with DreamWorks Animation to promote KUNG FU PANDA 3. Between February 4-10, 2016 anyone that took the KFP3 Tofu Quiz got a chance to win a KUNG FU PANDA 3 Prize Pack containing a hat, shirt, and special edition KUNG FU PANDA 3 chopsticks.

House Foods’ Kung Fu Panda 3 campaign ran January 8 - February 28, 2016. Promotional components included:
• Special Tofu packaging with characters from Kung Fu Panda 3.
• In-Theater ads on 675 screens in the LA, SF, and NY area theaters.
• Bus ads in two major markets and billboard ad in LA.
• Print ads in free consumer magazines in LA and NY.
• Promotions on both House Foods and Kung Fu Panda 3 websites and social media.
• Posters and POP distribution at retail stores.
• In-store food demonstrations, key chain giveaways, and online coupon.

Companies Involved:

DreamWorks Television

DreamWorks Television

PARTNERSHIP OPPORTUNITY

KUNG FU PANDA 3

TYPE

Theatrical

TIMING

February, 1st Quarter 2016

COMPANY

DreamWorks Television

PARTNER(S)

House Foods

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
Discount/Special Offer/Promo Code
POP Display/End Cap/Shelf-Talker
Product Demonstrations/Sampling

MEDIA ELEMENTS

Social Media
Vehicle Wrap

FRANCHISE

Kung Fu Panda

TARGET

Adults
Family
Female
Kids (6-11)
Male
Teens

Website and Social Media

Created On:

Feb 1, 2016

Last Modified on:

Mar 18, 2016

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