House Foods America teamed up with DreamWorks Animation to promote KUNG FU PANDA 3. Between February 4-10, 2016 anyone that took the KFP3 Tofu Quiz got a chance to win a KUNG FU PANDA 3 Prize Pack containing a hat, shirt, and special edition KUNG FU PANDA 3 chopsticks.
House Foods’ Kung Fu Panda 3 campaign ran January 8 - February 28, 2016. Promotional components included:
• Special Tofu packaging with characters from Kung Fu Panda 3.
• In-Theater ads on 675 screens in the LA, SF, and NY area theaters.
• Bus ads in two major markets and billboard ad in LA.
• Print ads in free consumer magazines in LA and NY.
• Promotions on both House Foods and Kung Fu Panda 3 websites and social media.
• Posters and POP distribution at retail stores.
• In-store food demonstrations, key chain giveaways, and online coupon.
Discount/Special Offer/Promo Code
POP Display/End Cap/Shelf-Talker
Kung Fu Panda
Feb 1, 2016
Mar 18, 2016