.

Companies Involved:


Partnership:

KUNG FU PANDA 3 and World Wild Life Fund

Description:

In celebration of KUNG FU PANDA 3, the World Wild Life Fund (WWF) teamed up with DreamWorks Animation to raise awareness of the plight of giant pandas through a video featuring the film’s star, Jack Black. WWF, the first international conservation organization to work in China to protect pandas, assists with a variety of solutions to strengthen habitat protection for giant pandas. In the video, Black explains the problems pandas are facing and encourages fans to go to the organization’s website to learn how to help save pandas and improve their habitat.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

KUNG FU PANDA 3

TYPE

Theatrical

TIMING

January, 1st Quarter 2016

COMPANY

PARTNER(S)

World Wild Life Fund

CATEGORY

Non-Profit Organizations

MEDIA ELEMENTS

Celebrity Appearance/Endorsement
Online
Social Media
TV Spot

FRANCHISE

Kung Fu Panda

TARGET

Adults
Family
Female
Kids (6-11)
Male
Teens

Website and Social Media

Created On:

Feb 2, 2016

Last Modified on:

Oct 1, 2018

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