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Partnership:

KUNG FU PANDA 3 and National Responsible Fatherhood Clearinghouse

Description:

DreamWorks Animation and the National Responsible Fatherhood Clearinghouse (NRFC) teamed up to promotethe theatrical release of KUNG FU PANDA 3. Through the Fatherhood Involvement Campaign, the NRFC and the Ad Council aim to remind all fathers that their involvement is essential to their children’s well-being and encourages them to play an active role in their kids’ lives. They created a series of public service announcement (PSA) ads that feature footage from the film and reinforce their campaign tagline: “Take Time to Be a Dad Today” that show Po and his father, Li, spending quality time playing and learning from one another. Along with English and Spanish TV, outdoor, print and web ads, the campaign includes social and digital extensions that will be rolled out across the campaign and film’s social media channels. 

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

KUNG FU PANDA 3

TYPE

Theatrical

TIMING

January, 1st Quarter 2016

COMPANY

PARTNER(S)

National Responsible Fatherhood Clearinghouse

CATEGORY

Non-Profit Organizations

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Online
Social Media
TV Spot

FRANCHISE

Kung Fu Panda

TARGET

Adults
Family
Female
Kids (6-11)
Male
Teens

Website and Social Media

Created On:

Feb 2, 2016

Last Modified on:

Feb 9, 2016

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