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In their first ever Netflix promotion, Carl’s Jr. partnered with DreamWorks Animation for a dino-mite Cool Kids Combo promoting the animated series Dinotrux. Kids who order a kids’ meal receive one of four limited time premiums, including a character mini shovel, pinch launcher, dominoes, or a wrecking ball game with targets. The program features in-store POP and the fun continues at home at www.carlscoolkids.com, where kids can visit the Fun Zone to find Dinotrux wallpapers and coloring activities.
Home Entertainment
March, 2016
Carl's Jr.
Dining
POP Display/End Cap/Shelf-Talker
Premiums/Giveaways
Online
Print Advertising
Signage
Kids (6-11)
Mar 31, 2016
Dec 14, 2017
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