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Marketing Partnerships Marketing Partnerships
DinoTrux Supercharged <span>and</span> Carl's Jr.

Partnership:

DinoTrux Supercharged and Carl's Jr.

Description:

In their first ever Netflix promotion, Carl’s Jr. partnered with DreamWorks Animation for a dino-mite Cool Kids Combo promoting the animated series Dinotrux. Kids who order a kids’ meal receive one of four limited time premiums, including a character mini shovel, pinch launcher, dominoes, or a wrecking ball game with targets. The program features in-store POP and the fun continues at home at www.carlscoolkids.com, where kids can visit the Fun Zone to find Dinotrux wallpapers and coloring activities.

PARTNERSHIP OPPORTUNITY

DinoTrux Supercharged

TYPE

Home Entertainment

TIMING

March, 2016

COMPANY

PARTNER(S)

Carl's Jr.

CATEGORY

Dining

PROMOTIONAL ELEMENTS

POP Display/End Cap/Shelf-Talker
Premiums/Giveaways

MEDIA ELEMENTS

Online
Print Advertising
Signage

TARGET

Kids (6-11)

Website and Social Media

Created On:

Mar 31, 2016

Last Modified on:

Dec 14, 2017

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