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Marketing Partnerships Marketing Partnerships
FINDING DORY <span>and</span> Trina Turk

Companies Involved:


Partnership:

FINDING DORY and Trina Turk

Description:

Trina Turk teamed up with Walt Disney Studios for the theatrical release of FINDING DORY with a special collection and sweepstakes. The new Trina Turk collection of beachwear and accessories for the whole family was inspired by beloved characters Dory and Nemo, and the print for the collaboration came directly from art used in the film. Customers were also given the chance to enter a sweepstakes to win items from the collection by providing their email on the official Trina Turk website, which featured the official movie trailer. Four winners were selected at random each week, from April 4 – May 6, 2016. Products were available to purchase starting April 30, 2016. 

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

FINDING DORY

TYPE

Theatrical

TIMING

April, 1st Quarter 2016

COMPANY

PARTNER(S)

Trina Turk

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Contest/Sweepstakes

MEDIA ELEMENTS

Online

TARGET

Adults
Family
Female
Male
Teens

Website and Social Media

Created On:

Apr 26, 2016

Last Modified on:

May 9, 2016

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