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FINDING DORY <span>and</span> Coppertone

Companies Involved:


Partnership:

FINDING DORY and Coppertone

Description:

Walt Disney Studios and Coppertone teamed up for a partnership to promote the release of the highly anticipated Pixar film, FINDING DORY.  If "Dory" fans bought $20 or more of Coppertone products, they could send a picture of their receipt for a Fandango movie ticket voucher to see FINDING DORY or any other Disney film in theaters.  In addition to the ticket giveaway, Coppertone kid's products featured custom FINDING DORY artwork and characters on the packaging for a limited time.  The program was promoted on the Coppertone website and ran from May 15th to June 28th, 2016.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

FINDING DORY

TYPE

Theatrical

TIMING

2nd Quarter 2016

COMPANY

PARTNER(S)

Coppertone

CATEGORY

Health & Beauty

PROMOTIONAL ELEMENTS

Premiums/Giveaways

FRANCHISE

Finding Nemo

TARGET

Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

May 16, 2016

Last Modified on:

May 31, 2016

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