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FINDING DORY <span>and</span> Nature's Harvest Bread

Companies Involved:

Walt Disney Studios

Walt Disney Studios

Partnership:

FINDING DORY and Nature's Harvest Bread

Description:

To promote the theatrical premiere of FINDING DORY, Walt Disney Studios and Nature's Harvest Bread partnered for the "Make a Splash With Whole Grains" sweepstakes.  By entering the sweepstakes on the Nature's Harvest Bread Facebook page, fans were entered to win one of five weekly prizes including movie tickets, autographed posters and a trip to Los Angeles for the world premiere. 

In addition, Dory fans could receive a Ty® Sparkle Eye Beanie Boo™ plush toy if they purchased four loaves of Nature's Harvest bread.  The program was promoted heavily on Nature's Harvest Bread's social media channels as well as on their website.  For a limited time, Nature's Harvest Bread bags also sported custom packaging featuring Dory and other characters from the film. 

Companies Involved:

Walt Disney Studios

Walt Disney Studios

PARTNERSHIP OPPORTUNITY

FINDING DORY

TYPE

Theatrical

TIMING

May, 2nd Quarter 2016

COMPANY

Walt Disney Studios

PARTNER(S)

Nature's Harvest Bread

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Micro site
Social Media

FRANCHISE

Finding Nemo

TARGET

Adults
Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

May 17, 2016

Last Modified on:

Jun 6, 2016

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