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Alice Through the Looking Glass <span>and</span> HSN

Companies Involved:


Partnership:

Alice Through the Looking Glass and HSN

Description:

HSN and Walt Disney Studios teamed up for the theatrical release of ALICE THROUGH THE LOOKING GLASS with an exclusive collection of movie-inspired fashion, jewlery, home, culinary and beauty items available for purchase online and on the HSN TV Channel. The "network event" aired on HSN May 23 - 26, 2016, featuring exclusive access, designer interviews and collection showcase. The partnership was promoted on HSN's homepage and social media channels.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Alice Through the Looking Glass

TYPE

Theatrical

TIMING

May, 2nd Quarter 2016

COMPANY

PARTNER(S)

HSN

CATEGORY

Retail

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults
Female
Teens
Tweens

Website and Social Media

Created On:

Jun 3, 2016

Last Modified on:

Jun 21, 2016

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