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Pete's Dragon (2016) <span>and</span> Adobe

Companies Involved:


Partnership:

Pete's Dragon (2016) and Adobe

Description:

Disney's PETE'S DRAGON and Adobe Creative Cloud teamed up to provide a behind the scenes look at how the software suite was used to generate the special effects of the movie. A two and a half minute video was featured on Adobe's website and blog, which also featured a Q+A with producers and visual effects supervisors. 

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Pete's Dragon (2016)

TYPE

Theatrical

TIMING

3rd Quarter 2016

COMPANY

PARTNER(S)

Adobe

CATEGORY

Television

PROMOTIONAL ELEMENTS

Branded Content
Other

MEDIA ELEMENTS

Micro site
Online

TARGET

Adults
Family
Female
Male
Teens

Website and Social Media

Created On:

Sep 1, 2016

Last Modified on:

Aug 24, 2018

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