.

Companies Involved:


Partnership:

ROGUE ONE: A STAR WARS STORY and Duracell

Description:

Walt Disney Studios and Duracell teamed up to celebrate the release of ROGUE ONE: A STAR WARS STORY. The campaign ran throughout the holidays across television and online media and included a tie-in to a charitable sponsorship of Children's Miracle Network.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

ROGUE ONE: A STAR WARS STORY

TYPE

Theatrical

TIMING

October, 4th Quarter 2016

COMPANY

PARTNER(S)

Duracell

CATEGORY

Tech

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Online
Social Media
TV Spot

FRANCHISE

Star Wars

TARGET

Adults
Family
Female
Kids (6-11)
Male
Teens

Website and Social Media

Created On:

Oct 20, 2016

Last Modified on:

Oct 8, 2018

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