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MACY'S HOLIDAY: SANTALAND & TREE LIGHTINGS  <span>and</span> Make-A-Wish Foundation

Partnership:

MACY'S HOLIDAY: SANTALAND & TREE LIGHTINGS and Make-A-Wish Foundation

Description:

To celebrate Macy's Believe campaign, they partnered with the Make-A-Wish to bring back the cherished letter  Santa writing program. From the beginning of November through Dec. 24, customers could visit their local Macy’s store to drop their letters to Santa into the big red letterboxes or send online at macys.com/believe.

For each letter collected in-store and online, Macy’s will donated $1, up to $1 million, to Make-A-Wish.  The campaign was supported on the Macy's website, a microsite for letter writing and across their social media channels.

 

PARTNERSHIP OPPORTUNITY

MACY'S HOLIDAY: SANTALAND & TREE LIGHTINGS

TYPE

CPG

TIMING

November, 4th Quarter 2016

COMPANY

PARTNER(S)

Make-A-Wish Foundation

CATEGORY

Non-Profit Organizations

PROMOTIONAL ELEMENTS

Event/Activation/Experiential
Other

MEDIA ELEMENTS

Micro site
Online

TARGET

Family
Female
Kids (6-11)
Male
Preschool
Tweens

Website and Social Media

Created On:

Nov 8, 2016

Last Modified on:

Nov 21, 2016

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