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To celebrate Macy's Believe campaign, they partnered with the Make-A-Wish to bring back the cherished letter Santa writing program. From the beginning of November through Dec. 24, customers could visit their local Macy’s store to drop their letters to Santa into the big red letterboxes or send online at macys.com/believe.
For each letter collected in-store and online, Macy’s will donated $1, up to $1 million, to Make-A-Wish. The campaign was supported on the Macy's website, a microsite for letter writing and across their social media channels.
MACY'S HOLIDAY: SANTALAND & TREE LIGHTINGS
CPG
November, 4th Quarter 2016
Make-A-Wish Foundation
Non-Profit Organizations
Event/Activation/Experiential
Other
Micro site
Online
Family
Female
Kids (6-11)
Male
Preschool
Tweens
Nov 8, 2016
Nov 21, 2016
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