.
MOANA <span>and</span> Kellogg's

Companies Involved:


Partnership:

MOANA and Kellogg's

Description:

Walt Disney Studios and Kellogg's teamed up to celebrate the November release of MOANA. The partnership included a rebate offer in which consumers who purchased any three participating packages of Kellogg's cereal in one transaction could receive $5 in Movie Concession Cash. To redeem the offer, consumers snapped pictures of their full receipt and either emailed or texted the pictures to a designated address. Once sent, fans received a link to download their $5 e-Concession Cash Certificate. There was a limit of three certificates per person. 

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

MOANA

TYPE

Theatrical

TIMING

September, 3rd Quarter 2016

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Email
Mobile
Online

TARGET

Adults
Adults 25-34
Family
Female
Male

Website and Social Media

Created On:

Nov 11, 2016

Last Modified on:

Nov 29, 2016

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.