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MOANA <span>and</span> Subway

Companies Involved:


Partnership:

MOANA and Subway

Description:

Walt Disney Studios and Subway teamed up to celebrate the release of animated film MOANA. The partnership included six customizable MOANA premiums – three collectable Kakamora action figures and three floral charm bracelets – as part of every “Fresh Fit for Kids” meal.

In line with Disney's "Magic of Healthy Living initiative," Subway Fresh Fit for Kids Meal® Subway Restaurants Celebrate MOANA Release with Kakamora Collectables, also met the Center for Science in the Public Interest (CSPI) nutritional criteria and received the American Heart Association's Heart-Check Meal Certification.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

MOANA

TYPE

Theatrical

TIMING

November, 4th Quarter 2016

COMPANY

PARTNER(S)

Subway

CATEGORY

Dining

MEDIA ELEMENTS

Online
TV Spot

TARGET

Adults
Adults 18-24
Family
Female
Kids (6-11)
Male

Website and Social Media

Created On:

Nov 18, 2016

Last Modified on:

Dec 5, 2016

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