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Companies Involved:


Partnership:

RUDOLF THE RED-NOSED REINDEER and Denny's Corp.

Description:

DreamWorks Animation and Denny’s Corp. partnered to promote their “Tastes of the Holidays” menu with a RUDOLPH THE RED-NOSED REINDEER breakfast item. Through January 9, 2017, children could order pancakes that looked like the titular character. The dish included two pancakes, turkey bacon antlers, and was topped with vanilla cream and a chocolate disk nose and eyes. The Rudolph Pancake Breakfast also came with two eggs and hash browns.

In addition, the partnership ran a 15-second television spot. The “Striking Syrup” ad featured characters from the film striking a syrup geyser and introduced the RUDOLPH THE RED-NOSED REINDEER PANCAKES breakfast.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

RUDOLF THE RED-NOSED REINDEER

TYPE

Television

TIMING

November, 4th Quarter 2016

COMPANY

PARTNER(S)

Denny's Corp.

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Mobile
Online
Social Media
TV Spot

TARGET

Adults
Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Dec 9, 2016

Last Modified on:

Dec 19, 2016

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