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Marketing Partnerships Marketing Partnerships
ROGUE ONE: A STAR WARS STORY  <span>and</span> Uber

Companies Involved:


Partnership:

ROGUE ONE: A STAR WARS STORY and Uber

Description:

Walt Disney Studios and Uber teamed up to celebrate the release of ROGUE ONE: A STAR WARS STORY. From December 12 – December 18, 2016, the ride-hailing app gave users the option to replace the images of Uber vehicles with Star Wars spaceships on the app’s map display. Riders who enabled this feature were also able to access exclusive video content. The promotion was available to Uber users globally in hundreds of cities.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

ROGUE ONE: A STAR WARS STORY

TYPE

Theatrical

TIMING

December, 4th Quarter 2016

COMPANY

PARTNER(S)

Uber

CATEGORY

App

MEDIA ELEMENTS

Mobile
Online
Social Media

FRANCHISE

Star Wars

TARGET

Female
Male
Teens

Website and Social Media

Created On:

Dec 14, 2016

Last Modified on:

Aug 24, 2018

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