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Marketing Partnerships Marketing Partnerships
BOLT <span>and</span> Rayovac

Companies Involved:


Partnership:

BOLT and Rayovac

Description:

Walt Disney Studios Motion Pictures and Rayovac has teamed up for the theatrical release of BOLT with an instant win game. Consumers who purchase specially marked packages of Rayovac Alkaline Batteries can log onto www.rayovac.com/bolt and input the unique code printed on the game piece. Winners will instantly receive a message indicating which prize they’ve won. Five grand prize winners will receive a Nintendo Wii video game system and a copy of the Disney BOLT video game for the Wii system. In addition, first prize winners will receive a copy of the Disney BOLT video game for the Wii system while second prize winners will receive a movie ticket. The instant win game began November 1, 2008 and ended June 30, 2009.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

BOLT

TYPE

Theatrical

TIMING

November, 4th Quarter 2008

COMPANY

PARTNER(S)

Rayovac

CATEGORY

Tech

TARGET

Family

Website and Social Media

Created On:

Nov 13, 2008

Last Modified on:

Oct 1, 2018

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