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DreamWorks Animation Series <span>and</span> Stonyfield Farm, Inc.

Companies Involved:


Partnership:

DreamWorks Animation Series and Stonyfield Farm, Inc.

Description:

DreamWorks Animation and Stonyfield Organics partnered to celebrate the DreamWorks’ animated series on Netflix. The campaign created new Stonyfield Yokids Organics products featuring fan-favorite characters from shows including All Hail King Julien, Home, Dragons – Race to the Edge, and Dinotrux.

The partnership included a social media driven sweepstakes. When fans commented on the offical sweepstakes post on Stonyfield's Facebook page, they were entered for the chance to win a Dinotrux DVD and YoKids 6-packs.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

DreamWorks Animation Series

TYPE

Television

TIMING

4th Quarter 2016

COMPANY

PARTNER(S)

Stonyfield Farm, Inc.

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes

MEDIA ELEMENTS

Online
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Tweens

Website and Social Media

Created On:

Jan 11, 2017

Last Modified on:

Oct 1, 2018

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