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BEAUTY AND THE BEAST <span>and</span> Luxe Bloom

Companies Involved:


Partnership:

BEAUTY AND THE BEAST and Luxe Bloom

Description:

Walt Disney Studios and Luxe Bloom collaborated in support of the live-action release of BEAUTY AND THE BEAST. The Chicago-based brand was billed as the “official flower” for BEAUTY AND THE BEAST and supplied the film’s official roses.

For a limited time, customers could purchase official BEAUTY AND THE BEAST arrangements at LuxeBloom.com and Amazon.com. Customers had the choice between three products: a glass cloche with a single rose, a box of nine roses or a box of 16 roses, all of which kept their vibrancy for at least two months without the need for water or refrigeration.

Additionally, Luxe Bloom created a rose wall exclusively for the the World Premiere of the film, which was featured on the red carpet.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

BEAUTY AND THE BEAST

TYPE

Theatrical

TIMING

March, 4th Quarter 2017

COMPANY

PARTNER(S)

Luxe Bloom

CATEGORY

Retail

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential

MEDIA ELEMENTS

Micro site
Mobile
Online
Social Media

TARGET

Family
Female
Male
Tweens

Website and Social Media

Created On:

Mar 7, 2017

Last Modified on:

Apr 6, 2017

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