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Walt Disney Studios and Luxe Bloom collaborated in support of the live-action release of BEAUTY AND THE BEAST. The Chicago-based brand was billed as the “official flower” for BEAUTY AND THE BEAST and supplied the film’s official roses.
For a limited time, customers could purchase official BEAUTY AND THE BEAST arrangements at LuxeBloom.com and Amazon.com. Customers had the choice between three products: a glass cloche with a single rose, a box of nine roses or a box of 16 roses, all of which kept their vibrancy for at least two months without the need for water or refrigeration.
Additionally, Luxe Bloom created a rose wall exclusively for the the World Premiere of the film, which was featured on the red carpet.
Theatrical
March, 4th Quarter 2017
Luxe Bloom
Retail
Branded Content
Event/Activation/Experiential
Micro site
Mobile
Online
Social Media
Family
Female
Male
Tweens
Mar 7, 2017
Apr 6, 2017
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