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BEAUTY AND THE BEAST <span>and</span> Gelish | Morgan Taylor

Companies Involved:


Partnership:

BEAUTY AND THE BEAST and Gelish | Morgan Taylor

Description:

Walt Disney Studios teamed up with sister nail polish brands Gelish and Morgan Taylor to celebrate the theatrical release of BEAUTY AND THE BEAST. The nail brands launched a collection of 12 BEAUTY AND THE BEAST inspired polishes designed for spring. Gelish and Morgan Taylor also released a series of tutorials to help customers recreate film themed nail art looks.

Additionally, the brands set up stations where attendees could receive manicures at the BEAUTY AND THE BEAST red carpet event.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

BEAUTY AND THE BEAST

TYPE

Theatrical

TIMING

March, 1st Quarter 2017

COMPANY

PARTNER(S)

Gelish | Morgan Taylor

CATEGORY

Health & Beauty

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
Product Demonstrations/Sampling

MEDIA ELEMENTS

Micro site
Online
Print Advertising
Signage
Social Media

TARGET

Female
Male
Teens
Tweens

Website and Social Media

Created On:

Mar 21, 2017

Last Modified on:

Apr 6, 2017

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