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Walt Disney Studios teamed up with sister nail polish brands Gelish and Morgan Taylor to celebrate the theatrical release of BEAUTY AND THE BEAST. The nail brands launched a collection of 12 BEAUTY AND THE BEAST inspired polishes designed for spring. Gelish and Morgan Taylor also released a series of tutorials to help customers recreate film themed nail art looks.
Additionally, the brands set up stations where attendees could receive manicures at the BEAUTY AND THE BEAST red carpet event.Theatrical
March, 1st Quarter 2017
Gelish | Morgan Taylor
Health & Beauty
Branded Content
Event/Activation/Experiential
Product Demonstrations/Sampling
Micro site
Online
Print Advertising
Signage
Social Media
Female
Male
Teens
Tweens
Mar 21, 2017
Apr 6, 2017
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