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BEAUTY AND THE BEAST <span>and</span> Uniqlo

Companies Involved:


Partnership:

BEAUTY AND THE BEAST and Uniqlo

Description:

To support the release of BEAUTY AND THE BEAST, Walt Disney Studios and Uniqlo partnered for a new line of apparel. The BEAUTY AND THE BEAST collection offered styles and patters worn in the film by the heroine, Belle. The collaboration included 17 women’s and eight girls’ items.

The Uniqlo BEAUTY AND THE BEAST collection was the latest produced by the “Magic for All” project, a collaboration between Disney, Marvel, “Star Wars” and Pixar with Uniqlo’s “Life Wear” fashion statement to make everyday life fuller and more comfortable and emphasize values of simplicity, comfort, quality and longevity.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

BEAUTY AND THE BEAST

TYPE

Theatrical

TIMING

March, 1st Quarter 2017

COMPANY

PARTNER(S)

Uniqlo

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Email
Micro site
Online

TARGET

Adults
Female
Kids (6-11)
Teens

Website and Social Media

Created On:

Mar 21, 2017

Last Modified on:

Mar 21, 2017

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