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BEAUTY AND THE BEAST <span>and</span> Microsoft

Companies Involved:


Partnership:

BEAUTY AND THE BEAST and Microsoft

Description:

Walt Disney Studios and Microsoft partnered to celebrate the live-action release of BEAUTY AND THE BEAST with opportunities to bring the movie to life for fans of all ages. For a limited time, fans who visited the Surface station could get their picture taken with life-sized characters from the movie using augmented reality using the Microsoft Surface. Visitors could also spend time coloring in BEAUTY AND THE BEAST characters using a Surface Pen and inking app, Sketchable.

The partnership also included movie ticket and screening opportunities. Through March 30, when customers purchased any qualifying Disney film on Microsoft Movies & TV, they received a $13 Fandango movie ticket to go see the film. Select Microsoft Rewards members in Chicago, Houston and San Diego were also invited to attend a screening of BEAUTY AND THE BEAST on opening night.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

BEAUTY AND THE BEAST

TYPE

Theatrical

TIMING

March, 1st Quarter 2017

COMPANY

PARTNER(S)

Microsoft

CATEGORY

Tech

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
Premiums/Giveaways
Product Demonstrations/Sampling

MEDIA ELEMENTS

Blogs
Email
Mobile
Online
Signage
Social Media

TARGET

Adults
Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Mar 24, 2017

Last Modified on:

Aug 27, 2018

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