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BEAUTY AND THE BEAST <span>and</span> Microsoft

Companies Involved:

Walt Disney Studios

Walt Disney Studios

Partnership:

BEAUTY AND THE BEAST and Microsoft

Description:

Walt Disney Studios and Microsoft partnered to celebrate the live-action release of BEAUTY AND THE BEAST with opportunities to bring the movie to life for fans of all ages. For a limited time, fans who visited the Surface station could get their picture taken with life-sized characters from the movie using augmented reality using the Microsoft Surface. Visitors could also spend time coloring in BEAUTY AND THE BEAST characters using a Surface Pen and inking app, Sketchable.

The partnership also included movie ticket and screening opportunities. Through March 30, when customers purchased any qualifying Disney film on Microsoft Movies & TV, they received a $13 Fandango movie ticket to go see the film. Select Microsoft Rewards members in Chicago, Houston and San Diego were also invited to attend a screening of BEAUTY AND THE BEAST on opening night.

Companies Involved:

Walt Disney Studios

Walt Disney Studios

PARTNERSHIP OPPORTUNITY

BEAUTY AND THE BEAST

TYPE

Theatrical

TIMING

March, 1st Quarter 2017

COMPANY

Walt Disney Studios

PARTNER(S)

Microsoft

CATEGORY

Tech

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
Premiums/Giveaways
Product Demonstrations/Sampling

MEDIA ELEMENTS

Blogs
Email
Mobile
Online
Signage
Social Media

TARGET

Adults
Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Mar 24, 2017

Last Modified on:

Aug 27, 2018

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