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Companies Involved:


Partnership:

BEAUTY AND THE BEAST and HomeAway

Description:

To celebrate the theatrical release of BEAUTY AND THE BEAST, Walt Disney Studios and HomeAway partnered for a sweepstakes. One grand prize winner received a five night stay at Duns Castle in Scotland for themselves and 20 guests, as well as complimentary air and ground transportation. Five other participants each won a stay for themselves and up to four guests in a holiday rental property.

HomeAway also sponsored a sweepstakes which gave fans the chance to attend the BEAUTY AND THE BEAST world premiere. One winner and three guests were flown out to Los Angeles and provided with accommodations for a three-night stay at a luxury HomeAway villa, tickets to the premiere and $1,000 spending money.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

BEAUTY AND THE BEAST

TYPE

Theatrical

TIMING

February, 1st Quarter 2017

COMPANY

PARTNER(S)

HomeAway

CATEGORY

Travel

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
Event/Activation/Experiential

MEDIA ELEMENTS

Email
Micro site
Mobile
Online
Social Media
TV Spot

TARGET

Adults
Family
Female
Male
Teens

Website and Social Media

Created On:

Mar 24, 2017

Last Modified on:

Mar 24, 2017

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