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To support the release of BEAUTY AND THE BEAST, Walt Disney Studios and Kohl’s teamed up for an exclusive fan experience and a new movie-inspired collection.
In celebration of the film, Kohl’s rented several theaters across the country and invited more than 700 of its rewards members to see BEAUTY AND THE BEAST. The partnership also included a new BEAUTY AND THE BEAST-themed collection of clothing and bedding. For a limited time, members who purchased products from the new line also earned triple rewards points.
Theatrical
March, 1st Quarter 2017
Kohl's
Retail
Branded Content
Event/Activation/Experiential
Premiums/Giveaways
Email
Micro site
Mobile
Online
Social Media
Family
Female
Kids (6-11)
Teens
Tweens
Mar 27, 2017
Apr 6, 2017
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