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BEAUTY AND THE BEAST <span>and</span> Kohl's

Companies Involved:


Partnership:

BEAUTY AND THE BEAST and Kohl's

Description:

To support the release of BEAUTY AND THE BEAST, Walt Disney Studios and Kohl’s teamed up for an exclusive fan experience and a new movie-inspired collection.

In celebration of the film, Kohl’s rented several theaters across the country and invited more than 700 of its rewards members to see BEAUTY AND THE BEAST. The partnership also included a new BEAUTY AND THE BEAST-themed collection of clothing and bedding. For a limited time, members who purchased products from the new line also earned triple rewards points.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

BEAUTY AND THE BEAST

TYPE

Theatrical

TIMING

March, 1st Quarter 2017

COMPANY

PARTNER(S)

Kohl's

CATEGORY

Retail

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
Premiums/Giveaways

MEDIA ELEMENTS

Email
Micro site
Mobile
Online
Social Media

TARGET

Family
Female
Kids (6-11)
Teens
Tweens

Website and Social Media

Created On:

Mar 27, 2017

Last Modified on:

Apr 6, 2017

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