.
MOANA <span>and</span> Mauna Loa

Companies Involved:


Partnership:

MOANA and Mauna Loa

Description:

Walt Disney Animation Studios and Mauna Loa Macadamia Nuts partnered to celebrate the release of MOANA. The partnership included three new flavors of Mauna Loa’s roasted macadamia nuts inspired by the titular character’s travels: Sea Salt, Maui Onion & Garlic and Honey Roasted.

The partnership also offered Hawaiian residents a chance to win a $1,000 shopping spree. To participate, entrants could either enter online via Mauna Loa’s website or Facebook page, or by on-site registration at one of six Ohana Broadcast Company radio locations.

The sweepstakes period ran from November 14, 2016 – January 31, 2017.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

MOANA

TYPE

Theatrical

TIMING

November, 4th Quarter 2016

COMPANY

PARTNER(S)

Mauna Loa

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes

MEDIA ELEMENTS

Micro site
Online
Radio Spot
Social Media

TARGET

Female
Male

Website and Social Media

Created On:

Mar 29, 2017

Last Modified on:

Apr 10, 2017

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.