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Walt Disney Animation Studios and Mauna Loa Macadamia Nuts partnered to celebrate the release of MOANA. The partnership included three new flavors of Mauna Loa’s roasted macadamia nuts inspired by the titular character’s travels: Sea Salt, Maui Onion & Garlic and Honey Roasted.
The partnership also offered Hawaiian residents a chance to win a $1,000 shopping spree. To participate, entrants could either enter online via Mauna Loa’s website or Facebook page, or by on-site registration at one of six Ohana Broadcast Company radio locations.
The sweepstakes period ran from November 14, 2016 – January 31, 2017.Theatrical
November, 4th Quarter 2016
Mauna Loa
CPG
Branded Content
Contest/Sweepstakes
Micro site
Online
Radio Spot
Social Media
Female
Male
Mar 29, 2017
Apr 10, 2017
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