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PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES <span>and</span> Lorac Cosmetics

Companies Involved:


Partnership:

PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES and Lorac Cosmetics

Description:

To celebrate the theatrical release of PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES, Walt Disney Studios and Lorac Cosmetics teamed up for a new collection of film-themed makeup. The limited-edition collection included a new cheek and eyeshadow palette, as well as six different lipstick-and-lip-gloss combinations.

The eyeshadow palette featured 18 shades and was packaged to look like the iconic compass from the previous four films in the PIRATES OF THE CARIBBEAN franchise. It also came with a mini Front of the Line Pro Eye Pencil in black and a secret compartment to slide the cheek palette into.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES

TYPE

Theatrical

TIMING

May, 2nd Quarter 2017

COMPANY

PARTNER(S)

Lorac Cosmetics

CATEGORY

Health & Beauty

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Online
Social Media

FRANCHISE

Pirates of the Caribbean

TARGET

Female
Teens
Tweens

Website and Social Media

Created On:

Apr 7, 2017

Last Modified on:

Apr 19, 2017

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