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Walt Disney's Walt Disney Company Southeast Asia and the Singapore Tourism Board (STB) partnered for a three-year collaboration. The partnership aimed to provide unique experiences themed around Disney's brands and most popular stories and characters and offered local event organizers and small and medium-sized enterprises opportunities to grow their businesses and enhance their capabilities in branded entertainment events.
The first-of-its-kind collaboration with a national tourism body in Southeast Asia kicked off with a range of experiential activities surrounding the STAR WARS franchise, which included a three-day “Star Wars Day: May the 4th Be With You Festival." This was in conjunction with the 40th anniversary of Star Wars, and will be followed by activations with Marvel and Disney Animation/Disney Pixar themes in 2018 and 2019 respectively.Walt Disney Company Southeast Asia
Tech
May, 2nd Quarter 2017
Singapore Tourism Board
Travel
Branded Content
Event/Activation/Experiential
Online
Signage
Family
Female
Kids (6-11)
Male
Tweens
Apr 27, 2017
Apr 27, 2017
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