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Voltron <span>and</span> Burger King

Companies Involved:


Partnership:

Voltron and Burger King

Description:

DreamWorks Television Animation and Burger King teamed up to promote VOLTRON with a set of kids meals toys, which were based off three characters from the show. Each toy incorporated a moving component, such as a rev-up mechanism or spin feature.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

Voltron

TYPE

Television

TIMING

April, 2nd Quarter 2017

COMPANY

PARTNER(S)

Burger King

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
Premiums/Giveaways

MEDIA ELEMENTS

Micro site
Social Media

TARGET

Family
Female
Kids (6-11)
Male

Website and Social Media

Created On:

May 3, 2017

Last Modified on:

May 10, 2017

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