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DreamWorks Television Animation and Burger King teamed up to promote VOLTRON with a set of kids meals toys, which were based off three characters from the show. Each toy incorporated a moving component, such as a rev-up mechanism or spin feature.
Television
April, 2nd Quarter 2017
Burger King
Dining
Branded Content
Premiums/Giveaways
Micro site
Social Media
Family
Female
Kids (6-11)
Male
May 3, 2017
May 10, 2017
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