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PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES <span>and</span> Pirate's Booty

Companies Involved:


Partnership:

PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES and Pirate's Booty

Description:

In conjunction with the debut of PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES in theaters, Walt Disney Studios and Pirates Booty teamed up for a partnership inspired by the film.

The program featured custom "Pirates"-themed packaging for the Pirate's Booty brands as well as a number of activities and adventures inspired by the film.

On the Pirate's Booty website and social media channels, these activities promoted by the hashtag "#piratesbooty" included arts and crafts, special recipes and more.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES

TYPE

Theatrical

TIMING

2nd Quarter 2017

COMPANY

PARTNER(S)

Pirate's Booty

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Discount/Special Offer/Promo Code
On Pack

MEDIA ELEMENTS

Online
Social Media

FRANCHISE

Pirates of the Caribbean

TARGET

Family
Female
Kids (6-11)
Male
Tweens

Website and Social Media

Created On:

May 19, 2017

Last Modified on:

Jun 28, 2017

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