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In conjunction with the debut of PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES in theaters, Walt Disney Studios and Pirates Booty teamed up for a partnership inspired by the film.
The program featured custom "Pirates"-themed packaging for the Pirate's Booty brands as well as a number of activities and adventures inspired by the film.
On the Pirate's Booty website and social media channels, these activities promoted by the hashtag "#piratesbooty" included arts and crafts, special recipes and more.
PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES
Theatrical
2nd Quarter 2017
Pirate's Booty
CPG
Discount/Special Offer/Promo Code
On Pack
Online
Social Media
Pirates of the Caribbean
Family
Female
Kids (6-11)
Male
Tweens
May 19, 2017
Jun 28, 2017
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