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PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES <span>and</span> eBay

Companies Involved:


Partnership:

PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES and eBay

Description:

Walt Disney Studios and eBay partnered to celebrate the theatrical release of PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES. The partnership included an online auction where fans could bid on exclusive experiences and a selection of new merchandise.

Walt Disney Studios and eBay also teamed up on a series of experiences and memorabilia that were auctioned off for Charity with all proceeds benefiting the American Red Cross.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES

TYPE

Theatrical

TIMING

May, 2nd Quarter 2017

COMPANY

PARTNER(S)

eBay

CATEGORY

Online

PROMOTIONAL ELEMENTS

Branded Content
Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online
Social Media

FRANCHISE

Pirates of the Caribbean

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

May 23, 2017

Last Modified on:

May 23, 2017

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