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Walt Disney Studios and Coppertone partnered to celebrate the return of the CARS franchise to the big screen with CARS 3.
Specially marked packaging of Coppertone's sunscreen featured CARS characters as well as a promo code that fans could use to redeem movie tickets.
The program was promoted on the Coppertone website and with a TV spot and with in-store signage.
Coppertone also created a racer pit for the “Road to Races” tour that encouraged visitors to take part in a tire-changing activity and photo-sharing opportunity.Theatrical
June, 2nd Quarter 2017
Coppertone
Health & Beauty
Discount/Special Offer/Promo Code
Event/Activation/Experiential
On Pack
Premiums/Giveaways
Signage
TV Spot
Cars
Family
Female
Kids (6-11)
Male
Teens
Tweens
Jun 2, 2017
Aug 17, 2017
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