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CARS 3 <span>and</span> Coppertone

Companies Involved:


Partnership:

CARS 3 and Coppertone

Description:

Walt Disney Studios and Coppertone partnered to celebrate the return of the CARS franchise to the big screen with CARS 3.

Specially marked packaging of Coppertone's sunscreen featured CARS characters as well as a promo code that fans could use to redeem movie tickets.

The program was promoted on the Coppertone website and with a TV spot and with in-store signage.

Coppertone also created a racer pit for the “Road to Races” tour that encouraged visitors to take part in a tire-changing activity and photo-sharing opportunity.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS 3

TYPE

Theatrical

TIMING

June, 2nd Quarter 2017

COMPANY

PARTNER(S)

Coppertone

CATEGORY

Health & Beauty

PROMOTIONAL ELEMENTS

Discount/Special Offer/Promo Code
Event/Activation/Experiential
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Signage
TV Spot

FRANCHISE

Cars

TARGET

Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Jun 2, 2017

Last Modified on:

Aug 17, 2017

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