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CARS 3 <span>and</span> Quaker

Companies Involved:


Partnership:

CARS 3 and Quaker

Description:

Walt Disney Studios and Quaker partnered to celebrate the release of CARS 3. The promotion offered Quaker Life and Quaker Chewy customers promo codes to save when they bought a Disney Pixar’s CARS 3 movie ticket through Fandango. The Quaker movie offer ran from May 1 – July 1, 2017.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS 3

TYPE

Theatrical

TIMING

May, 2nd Quarter 2017

COMPANY

PARTNER(S)

Quaker

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
Discount/Special Offer/Promo Code

MEDIA ELEMENTS

Micro site
Social Media

FRANCHISE

Cars

TARGET

Adults
Family
Female
Kids (6-11)
Male
Tweens

Website and Social Media

Created On:

Jun 15, 2017

Last Modified on:

Jun 15, 2017

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