.

Companies Involved:


Partnership:

CARS 3 and Subway

Description:

Walt Disney Pictures and Subway teamed up to promote the release of CARS 3. For a limited time, customers who purchased a Fresh Fit For Kids Meal also received one of six CARS 3 digital watches. The partnership also included a digital and TV spot that included clips from the film and demonstrated some of the watch’s features.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS 3

TYPE

Theatrical

TIMING

June, 2nd Quarter 2017

COMPANY

PARTNER(S)

Subway

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
Premiums/Giveaways

MEDIA ELEMENTS

Micro site
Signage
Social Media
TV Spot

FRANCHISE

Cars

TARGET

Family
Female
Kids (6-11)
Male

Website and Social Media

Created On:

Jun 15, 2017

Last Modified on:

Jun 15, 2017

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