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Walt Disney Pictures and Subway teamed up to promote the release of CARS 3. For a limited time, customers who purchased a Fresh Fit For Kids Meal also received one of six CARS 3 digital watches. The partnership also included a digital and TV spot that included clips from the film and demonstrated some of the watch’s features.
Theatrical
June, 2nd Quarter 2017
Subway
Dining
Branded Content
Premiums/Giveaways
Micro site
Signage
Social Media
TV Spot
Cars
Family
Female
Kids (6-11)
Male
Jun 15, 2017
Jun 15, 2017
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