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CARS 3 <span>and</span> Juicy Juice

Companies Involved:


Partnership:

CARS 3 and Juicy Juice

Description:

Walt Disney Studios and Juicy Juice partnered to promote the June release of CARS 3 with an instant winner rewards promotion. Customers who purchased specially marked Juicy Juice products could redeem a promo code to win prizes including Fandango movie certificates, Juicy Juice products, downloadable activities and Mattel Disney Pixar Cars 3 Revvin’ Action Vehicles. The promotion ran from May 1 – October 31, 2017.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS 3

TYPE

Theatrical

TIMING

May, 2nd Quarter 2017

COMPANY

PARTNER(S)

Juicy Juice

CATEGORY

Beverages

PROMOTIONAL ELEMENTS

Branded Content
Discount/Special Offer/Promo Code
Premiums/Giveaways

MEDIA ELEMENTS

Micro site
Online
Product Giveaways
Social Media

FRANCHISE

Cars

TARGET

Family
Female
Kids (6-11)
Male

Website and Social Media

Created On:

Jun 16, 2017

Last Modified on:

Oct 8, 2018

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