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Walt Disney Studios and Juicy Juice partnered to promote the June release of CARS 3 with an instant winner rewards promotion. Customers who purchased specially marked Juicy Juice products could redeem a promo code to win prizes including Fandango movie certificates, Juicy Juice products, downloadable activities and Mattel Disney Pixar Cars 3 Revvin’ Action Vehicles. The promotion ran from May 1 – October 31, 2017.
Theatrical
May, 2nd Quarter 2017
Juicy Juice
Beverages
Branded Content
Discount/Special Offer/Promo Code
Premiums/Giveaways
Micro site
Online
Product Giveaways
Social Media
Cars
Family
Female
Kids (6-11)
Male
Jun 16, 2017
Oct 8, 2018
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