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Republic Record's Jessie J and M&M’S teamed up to give fans a first taste of the singer’s new song “Real Deal” with an interactive beatbox platform. Fans were encouraged to create their own beat with an animated Jessie J and M&M’S spokescandies in an effort to crowdsource a jingle for an upcoming commercial and for a chance to unlock an exclusive preview of the new song.
In addition to the online partnership with M&M’S, Jessie J debuted a portion of her new song in the brand’s new TV spot, which aired in early August.
Music
August, 3rd Quarter 2017
M&M'S
CPG
Branded Content
Celebrity Appearance/Endorsement
Influencers/Brand Ambassadors
Micro site
Online
Social Media
TV Spot
Female
Male
Teens
Tweens
Aug 11, 2017
Sep 19, 2017
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