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Partnership:

Republic Records and M&M'S

Description:

Republic Record's Jessie J and M&M’S teamed up to give fans a first taste of the singer’s new song “Real Deal” with an interactive beatbox platform. Fans were encouraged to create their own beat with an animated Jessie J and M&M’S spokescandies in an effort to crowdsource a jingle for an upcoming commercial and for a chance to unlock an exclusive preview of the new song.

In addition to the online partnership with M&M’S, Jessie J debuted a portion of her new song in the brand’s new TV spot, which aired in early August.

PARTNERSHIP OPPORTUNITY

Republic Records

TYPE

Music

TIMING

August, 3rd Quarter 2017

COMPANY

PARTNER(S)

M&M'S

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Celebrity Appearance/Endorsement
Influencers/Brand Ambassadors
Micro site
Online
Social Media
TV Spot

TARGET

Female
Male
Teens
Tweens

Website and Social Media

Created On:

Aug 11, 2017

Last Modified on:

Sep 19, 2017

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