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Macy's Thanksgiving Day Parade <span>and</span> Sour Patch Kids

Partnership:

Macy's Thanksgiving Day Parade and Sour Patch Kids

Description:

Macy’s and Sour Patch Kids teamed up to celebrate the annual MACY’S THANKSGIVING DAY PARADE. The partnership included the candy brand’s first ever Thanksgiving Parade float, nearly three stories high and portrayed Sour Patch Kids characters causing shenanigans as they take over a replica of the annual parade event.

PARTNERSHIP OPPORTUNITY

Macy's Thanksgiving Day Parade

TYPE

Tech

TIMING

November, 4th Quarter 2017

COMPANY

PARTNER(S)

Sour Patch Kids

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential

MEDIA ELEMENTS

Product Placement

TARGET

Family
Female
Male

Website and Social Media

Created On:

Oct 27, 2017

Last Modified on:

Nov 9, 2017

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