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Macy’s and Sour Patch Kids teamed up to celebrate the annual MACY’S THANKSGIVING DAY PARADE. The partnership included the candy brand’s first ever Thanksgiving Parade float, nearly three stories high and portrayed Sour Patch Kids characters causing shenanigans as they take over a replica of the annual parade event.
Macy's Thanksgiving Day Parade
Tech
November, 4th Quarter 2017
Sour Patch Kids
CPG
Branded Content
Event/Activation/Experiential
Product Placement
Family
Female
Male
Oct 27, 2017
Nov 9, 2017
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