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COCO <span>and</span> HERDEZ

Companies Involved:


Partnership:

COCO and HERDEZ

Description:

Walt Disney Studios and HERDEZ® partnered to celebrate the theatrical release of COCO with a campaign combined the world of COCO and the vibrant flavors of HERDEZ® products. The partnership included a new television commercial that focused on the joy of bringing families together through food. The animated commercial took fans to the film-inspired colorful lands, filled with the great traditions of Mexico. The spot also captured the qualities of Miguel’s family from the movie and combined food, tradition and fun through HERDEZ® -inspired Mexican dishes and family moments. Fans could also access film-inspired recipes and activities online.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

COCO

TYPE

Theatrical

TIMING

November, 4th Quarter 2017

COMPANY

PARTNER(S)

HERDEZ

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
Premiums/Giveaways

MEDIA ELEMENTS

Email
Micro site
Mobile
Online
Signage
Social Media
TV Spot

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Nov 15, 2017

Last Modified on:

Nov 15, 2017

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