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COCO <span>and</span> Southwest Airlines

Companies Involved:


Partnership:

COCO and Southwest Airlines

Description:

Walt Disney Studios teamed up with Southwest Airlines to celebrate the theatrical release of COCO and the culture and traditions of Mexico. The airline showcased the beauty of the film in a high-flying way with a film-themed Boeing 737-700 aircraft, which flew among the carrier’s fleet throughout the United States, Mexico and Caribbean through the end of 2017. Customers could enjoy the airline's Disney•Pixar COCO OnDemand Channel onboard WiFi-equipped flights beginning Nov. 1

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

COCO

TYPE

Theatrical

TIMING

November, 4th Quarter 2017

COMPANY

PARTNER(S)

Southwest Airlines

CATEGORY

Travel

PROMOTIONAL ELEMENTS

Branded Content
Product Demonstrations/Sampling

MEDIA ELEMENTS

Email
Online
Social Media
Vehicle Wrap

TARGET

Family
Female
Male

Website and Social Media

Created On:

Nov 15, 2017

Last Modified on:

Nov 29, 2017

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