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Companies Involved:


Partnership:

COCO and Subway

Description:

Walt Disney Studios and Subway® restaurants partnered to promote the theatrical release of COCO with six collectible backpack tags that featured the vibrant artwork from the film—one in every Subway® Fresh Fit for Kids Meal. Broadcast and digital video creative integrated core themes from the film, including a passion for music and the importance of family, with the Subway® Fresh Fit for Kids Meal. The program also featured creative assets across owned and paid digital platforms along with in-store merchandising in over 26,000 restaurants.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

COCO

TYPE

Theatrical

TIMING

November, 4th Quarter 2017

COMPANY

PARTNER(S)

Subway

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
Premiums/Giveaways

MEDIA ELEMENTS

Email
Micro site
Online
Signage
Social Media
TV Spot

TARGET

Family
Female
Kids (6-11)
Male
Preschool

Website and Social Media

Created On:

Nov 15, 2017

Last Modified on:

Nov 15, 2017

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