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Walt Disney Studios and Subway® restaurants partnered to promote the theatrical release of COCO with six collectible backpack tags that featured the vibrant artwork from the film—one in every Subway® Fresh Fit for Kids Meal. Broadcast and digital video creative integrated core themes from the film, including a passion for music and the importance of family, with the Subway® Fresh Fit for Kids Meal. The program also featured creative assets across owned and paid digital platforms along with in-store merchandising in over 26,000 restaurants.
Theatrical
November, 4th Quarter 2017
Subway
Dining
Branded Content
Premiums/Giveaways
Email
Micro site
Online
Signage
Social Media
TV Spot
Family
Female
Kids (6-11)
Male
Preschool
Nov 15, 2017
Nov 15, 2017
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