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Walt Disney Studios and SunRype partnered to celebrate the November release of COCO with co-branded displays in the produce departments of grocers across the country. The partnership also included a digital sweepstakes that offered a trip for a family of four to see the film’s Hollywood premiere as well as other great weekly prize packages.
Theatrical
October, 4th Quarter 2017
SunRype
CPG
Branded Content
Contest/Sweepstakes
Event/Activation/Experiential
Premiums/Giveaways
Email
Micro site
Mobile
Online
Print Advertising
Signage
Social Media
Family
Female
Male
Nov 15, 2017
Nov 15, 2017
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