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Companies Involved:


Partnership:

STAR WARS: THE LAST JEDI and Nissan

Description:

Walt Disney Studios and Nissan partnered again to support the launch of STAR WARS: THE LAST JEDI. Leading up to the film’s opening, Nissan had an extensive promotional campaign that featured Nissan Intelligent Mobility technologies from its top selling models. The campaign included traditional, digital and event media.

Additionally, Nissan offered fans a chance to configure their own Nissan vehicle inspired by the movie. Fans could enter by designing their own STAR WARS-themed vehicle and submitting an online entry form. One grand prize winner had the option to receive either the customized vehicle they designed, or a cash prize of $21,500. The winner and three guests were also treated to a trip to the film’s premiere in Los Angeles, CA, including airfare and hotel accommodations. One first prize winner also received a trip for two to the opening night and a STAR WARS helmet. Eighty-nine other participants received the helmet as well.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

STAR WARS: THE LAST JEDI

TYPE

Theatrical

TIMING

4th Quarter 2017

COMPANY

PARTNER(S)

Nissan

CATEGORY

Automotive

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
Event/Activation/Experiential
Premiums/Giveaways

MEDIA ELEMENTS

Email
Micro site
Online
Product Giveaways
Signage
Social Media

FRANCHISE

Star Wars

TARGET

Female
Male

Website and Social Media

Created On:

Nov 22, 2017

Last Modified on:

Dec 7, 2017

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