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As part of Green Giant’s inaugural year in the MACY’S THANKSGIVING DAY PARADE, Green Giant celebrated by setting the Guinness World Record for the largest serving of green bean casserole in a restaurant at Macy’s. The casserole, a larger version of the classic Thanksgiving side dish, clocked in at 637 pounds and was cooked up by the Green Giant and Stella 34 Trattoria chefs at Macy’s Herald Square. After it was weighed and measured, the record-setting casserole was immediately donated to New York City’s Citymeals on Wheels program.
Macy's Thanksgiving Day Parade
Tech
November, 4th Quarter 2017
Green Giant
CPG
Branded Content
Event/Activation/Experiential
Premiums/Giveaways
Product Demonstrations/Sampling
Email
Online
Product Giveaways
Signage
Social Media
Family
Female
Kids (6-11)
Male
Dec 8, 2017
Feb 5, 2018
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