.
Partnership Born at MarketingPartnerships.com
Macy's Thanksgiving Day Parade <span>and</span> Green Giant

Partnership:

Macy's Thanksgiving Day Parade and Green Giant

Description:

As part of Green Giant’s inaugural year in the MACY’S THANKSGIVING DAY PARADE, Green Giant celebrated by setting the Guinness World Record for the largest serving of green bean casserole in a restaurant at Macy’s. The casserole, a larger version of the classic Thanksgiving side dish, clocked in at 637 pounds and was cooked up by the Green Giant and Stella 34 Trattoria chefs at Macy’s Herald Square. After it was weighed and measured, the record-setting casserole was immediately donated to New York City’s Citymeals on Wheels program.

PARTNERSHIP OPPORTUNITY

Macy's Thanksgiving Day Parade

TYPE

Tech

TIMING

November, 4th Quarter 2017

COMPANY

PARTNER(S)

Green Giant

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
Premiums/Giveaways
Product Demonstrations/Sampling

MEDIA ELEMENTS

Email
Online
Product Giveaways
Signage
Social Media

TARGET

Family
Female
Kids (6-11)
Male

Website and Social Media

Created On:

Dec 8, 2017

Last Modified on:

Feb 5, 2018

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.